JOB DESCRIPTION


Ecommerce Content Executive

Location: South London
Salary: Competitive
Type: Full-time

The 92 stores and Robert Dyas website are supported by a Retail Support Centre in Wimbledon, the Distribution Centre in Hemel Hempstead and the Customer Support Centre in Crewe.
We are a people oriented Company which thrives on supporting its colleagues by providing them with the knowledge, tools, policies and procedures they need to excel in their role. We are committed to providing our colleagues with development opportunities, job satisfaction and of course some fun whilst working!

Overall Purpose of the Role:

To implement the content and promotional changes on the website home page, landing pages and promotional pages. To work with the digital agency to generate and implement category and site content to drive SEO visibility. To understand and report back on the performance of content to drive improvements in user journeys.

Main Duties and Responsibilities:

Reporting to the Senior E-commerce Marketing Manager the role will be responsible for the briefing, management and analysis of all tactical, promotional and informational content across robertdyas.co.uk. Ensuring the site is continuously kept up to date with the latest brand and promotional assets, building landing pages and providing insight to help drive improved user journeys.

Key Accountabilities

  • Responsible for the creation, upload and maintenance of all tactical, promotional and informational content across robertdyas.co.uk
  • Responsible for the management and implementation of supplier funded site content
  • Act as the central point of contact regarding website content and work closely with teams across the business to ensure site content is optimised and up to date
  • Work with the marketing planning and digital designers to brief and create content for the website
  • Work with the digital agency in briefing and creating category and site content to enhance both user experience and SEO visibility
  • Work with trading teams to optimise product and category content
  • Work with the PR and copywriting team to produce useful buying guides and non-product content
  • Analysis and optimisation of site content to ensure the performance of content and to drive improvement in the user journey
  • Report back to the business on site and content performance and user engagement
What we would like to see in you:
  • Have excellent written and verbal communication skills
  • Excellent attention to detail
  • Exceptional organisational skills
  • Team player
  • Continual Improvement mindset
  • Good commercial understanding
  • Understanding of basic HTML
  • Experience of analytics tools e.g. Google Analytics.
  • 2 years’ experience in content management preferably within a retail environment
  • Experience with website CMSs and/ or other content management tools
  • Experience with producing and implementing content for SEO
  • Experience at analysing and optimising content
  • Knowledge of Adobe Photoshop would be a benefit
Benefits:
  • 26 days annual leave (plus bank holidays)
  • Generous colleague discount in all Theo Paphitis retail businesses: Robert Dyas, Ryman, Boux Avenue and London Graphic Centre
  • Regular sample sales
  • Bonus incentives, allowing you to share in the company's success
  • A pension scheme and free life assurance (after qualifying period)
  • Flexible/hybrid working - office base is Wimbledon
  • Investment in learning and development
  • Regular social events
  • Colleagues wellbeing and mental health programme
Closing Date
09/03/2022