JOB DESCRIPTION


Marketing Executive

Location: South London
Salary: Competitive
Type: Full-time

Exciting opportunity to support the retail marketing team on local campaigns, opportunities and footfall driving initiatives. Develop and maintain business relationships with Store Managers & District Managers, community partners, authorities, BIDs, shopping centres, etc. Support and influence all campaigns to have the local market in mind with the aim to make us the preferred local choice for Home, Garden, DIY & Kitchen products and solutions.

Main duties and responsibilities 
  • Support with local store marketing initiatives and help secure a strong brand and competitive position in each local market
  • Drive and influence campaigns with the local markets in mind
  • Help with launch of in-store services and keep the local community informed about all the key services that each store can offer
  • Responsible for building and maintaining relationships with local BIDs, councils, shopping centres and charities.
  • Be aware of local calendar of events and help support stores participation to increase footfall, conversion and brand awareness
  • Help with new range launches and local promotional campaigns including product demonstrations and customer engagement
  • Manage local reviews (i.e Google reviews) and escalate any issues to the relevant teams.
  • Support local stores and keep Google my business as up to date as possible with a focus on latest campaigns and store offers
  • Be the point of contact for District Managers and store colleagues
  • Coordinate all bespoke store requests and help briefing new ideas to the retail marketing team and or directly to the studio team
  • Conduct campaign analysis at store level
  • Support stores with campaign launches and marketing collateral requests
  • Maintain multiple databases and systems
  • Contribute to the improving processes and efficiencies
  • Support Retail Marketing manager with local marketing budget, measuring all marketing metrics, identifying cost efficiencies, monitoring and following up all marketing investments.
  • Influence social media and ecommerce teams with some store targeted digital marketing ideas
  • Help with the introduction and implementation of a CRM proposition with in-store events and continue to support active participation in the programme after launch
  • Work closely with key stakeholders including (Merchandising, Visual Merchandising and Operations teams)
  • Keep on top of marketing critical paths and promotional calendars
  • Deal with store communication/requests (POS orders processing/tracking) on a daily basis
  • Help with campaign print production from a POS perspective and support the retail marketing team with general store communications
  • Conduct surveys, store compliance and competitive reviews on a regular basis and help influence future campaigns
  • Monitor the shared retail marketing inbox
  • Ad hoc marketing initiatives and projects as required
 
 
 
Specific Skills and Experience
 
  • Strong multi-tasking skills
  • Attention to detail with a creative yet analytical eye
  • Time & project management
  • Problem-solving and initiative
  • Good communicator with a SoH
  • Adept at working in a fast paced retail environment
  • Strong team player
  • Previous experience working with stores and operations teams would be advantageous
 
 
 
Competencies
 
  • Has the ability to influence different stakeholders in the store, and able to drive marketing agenda at store level
  • Analytical, strategic and creative thinking skills (able to think ‘out of the box’)
  • Experience working within a retail marketing team
  • Curiosity about consumers, local markets and trends
  • Great project management skills, with ability to prioritise, juggle several work streams at once and work to tight deadlines in a fast paced environment
  • You will need to be well organised and a confident communicator
  • A quick, pragmatic and efficient approach to work
  • A can-do attitude – prepared to go that extra mile
  • A thorough approach and excellent eye for detail in every task undertaken
  • Quick to gain a good understanding of the product Robert Dyas sells and the Robert Dyas brand values
  • Good G-Suite knowledge or MS Office skills essential
  • Have a car/UK driving licence would be advantageous – travel to stores may be required.
Closing Date
04/08/2021